About the role - 

As a Product Marketing Manager at LMG, you will play a crucial role in driving our product marketing and change management strategies. You will be responsible for crafting compelling messaging, managing go-to-market processes, overseeing organisational changes, and enabling education, distribution and recruitment teams to effectively communicate the value of our products. You will understand broker market dynamics, customer needs, and shape the perception of our offerings. This role will also involve crafting compelling, clear, and differentiated narratives for use across all marketing channels, including websites, product collateral, presentations, and campaigns.

Key Responsibilities -

Connect with Customers (Our Brokers) and the Market:

• Understand market segments and personas.
• Identify customer needs and challenges.
• Stay informed about competitors, competitive dynamics, and market trends.
• Gather insights through customer interviews, surveys, and industry analysis.
• Act as the storyteller, translating complex product features into tangible benefits that solve our customers' most pressing problems.
• Build relationships with industry influencers and advocates for our products.

Shape How the Market Thinks About Our Product:

• Work closely with the product team to develop and own the product positioning, value propositions, and key messaging for our technology solutions, tailored specifically to
• Craft compelling, clear, and differentiated narratives for use across all marketing channels, including websites, product collateral, presentations, and campaigns.
• Collaborate with adjacent communications and marketing activities to reinforce messaging.

Enable Others to Tell the Story:

• Equip the distribution, sales, and recruitment teams with the knowledge and tools they need to be successful.
• Create customer stories, testimonials, and advocacy video materials.
• Develop and deliver high-impact sales enablement materials, including product one-pagers, presentations, battle cards, case studies, and demonstration scripts.
• Provide expert support in client conversations, assisting with product positioning and effective objection handling strategies.
• Activate pilot groups and identify advocate case studies for launch.
• Activate advocate communities and ensure messaging clarity.

Direct the Go-to-Market Strategy:

• Define product go-to-market plans for product/feature launches and updates. With with product teams and finance for any pricing strategies
• Guide the execution of messaging and campaigns in partnership with the communications, marketing, and broker education teams.
• Collaborate with cross-functional teams (Product, Sales, Marketing, and Customer Success) to ensure launch readiness and alignment on strategic goals.
• Define (with Product) and track key performance indicators (KPIs) to measure the success of GTM initiatives and product adoption.
• Leverage our owned channels to drive awareness and adoption for internal teams and existing customers.

• With with the GTM lead on scheduling across the business for all products (tech, services and business initiatives) to ensure a coordinated and well sequenced schedule that works for all stakeholders (distribution, tech, ed/comms/ and broker network)

Manage Change and Implementation:

• Lead the communication strategy for significant product updates or organizational changes that impact our broker and advisor network.
• Assess change impact and organizational readiness, developing plans to mitigate gaps and manage resistance to change. Including go / no go readiness
• Oversee the monitoring and evaluation of change initiatives, adjusting strategies as necessary to guarantee success.

To succeed in this role you will bring with you - 

Experience:

• Background in Product, B2B Marketing, Technical Product Management, or Change Management.
• 3-5+ years of experience in a Product Marketing role, preferably within a B2B technology, SaaS, or FinTech company.
• Demonstrable experience marketing to SME clients, with a strong preference for candidates who have worked with brokers, financial advisors, or in the professional services industry
• Must have experience in a software development environment and a deep understanding of working with marketing, sales, product design, product management, and engineering.

Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, Change Management, or a related discipline.
• Demonstrated experience in change management within a SaaS B2B software setting.
• Collaborative Spirit: Proven ability to work effectively with cross-functional teams and build strong relationships with stakeholders at all levels.
• Customer-Centric: A deep sense of empathy for the customer and a passion for understanding their needs and challenges.
• Outstanding communication and interpersonal abilities.
• Proven track record in managing complex projects and cross-functional teams.
• Proficient in change management methodologies and tools.
• Deeply curious about our customers and the products they use.
• Strategic thinker with strong execution capabilities.
• Exceptional Communication: World-class written and verbal communication skills, with a talent for crafting compelling and simple narratives from complex information.
• Strong presentation skills, able to make the complex seem simple.
• Business acumen with experience in driving tangible commercial outcomes.
• Technical competence with complex financial and technology products.
• Ability to create and run compelling product demonstrations.